Click has it covered with blogs added each week.
Clear cast Approval Process It's Compulsory. Brands may need a creative agency or BMA creative partner to assist with either part or all of this process. 1. Submit Your Advert...
Sky Media User-Generated Content (UGC) Approval Process To ensure all advertising meets broadcast standards, user-generated content (UGC) must be reviewed and approved by Sky Media before it can be scheduled....
Why Streaming TV Ads Pack More Punch Than Standard Digital Impressions The impact of ads on streaming TV is immediate and powerful. At a time when audiences are scattered across...
Why Advertising on Disney+ Is a Big Opportunity for Brands Streaming has officially gone mainstream, and Disney+ is one of the platforms leading the way. For marketers, it’s no longer...
A 15-second UGC (User-Generated Content) ad on Sky is the ultimate "growth hack" for modern brands. It bridges the gap between the authenticity of social media (Meta/TikTok) and the authority...
While 6-second ads are great for "pulsing" and frequency, Sky’s 10-second format is the industry "sweet spot." It is considered the standard short-form length for Sky Media and offers a...
To help you create an effective 6-second script, I’ve outlined three different "creative angles" based on common brand goals. Since we only have 6 seconds, the golden rule is: One...
Brands utilise Sky’s 6-second ad space—often referred to as Bumper Ads—as a strategic "scalpel" rather than a "sledgehammer." While traditional 30-second spots build deep narratives, the 6-second format is designed...
Sky Short Form (SF) Video Performance Summary Sky’s Digital Performance Solution, launched in Q4'23, combines premium brand value with the accountability of performance-based advertising¹. It allows advertisers to place pre-roll...
Key Advantages of Using Sky Performance Digital Alongside Google and Meta: 1. Premium Content and Brand Safety: • Ads are served next to high-quality, trusted content (e.g., Sky Sports, Sky...
Advertising on Sky and partner YouTube channels offers apparel brands a blended strategy that combines the brand-building power, credibility, and high engagement of premium TV content with the precision targeting, trackability,...
Unlock Powerful TV Targeting with Search Behaviour Data In today’s fast-paced digital landscape, reaching the right audience at the right time is more important than ever. That’s why Book My...
Streaming platforms have become increasingly important for Beauty and Wellness brands, especially in today’s digital-first world. Here’s why: 1. Expanding Reach: Streaming allows brands to connect with a global audience...
Streaming platforms—like Netflix, YouTube, Twitch, and even audio services such as Spotify—have become essential tools for brand growth. Here are a few reasons why: 1. Reach and Scale: Streaming services...
Sky Performance Digital Advertising •2/3’s of the Digital ad market is Performance advertising •Building on the success of our SF VoD brand activity we wanted to combine all the value...
Reach More Than 10 Million Monthly Viewers with Sky Kids Advertising Looking to connect with families, parents, and young audiences in a trusted, brand-safe environment? Sky Kids Advertising offers brands...