Sky Short Form (SF) Video Performance Summary

Sky’s Digital Performance Solution, launched in Q4'23, combines premium brand value with the accountability of performance-based advertising¹. It allows advertisers to place pre-roll video ads (6–30 seconds) before "snackable" broadcast-quality clips from major sports like the Premier League, F1, and Golf.  Find out if you qualify?

Outcome Based Advertising Solution with Sky Performance.

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Key Features and Capabilities

• Premium Content & Distribution: Broadcast content is clipped into 1–3 minute segments and distributed across the Sky network and over 500 third-party partner websites, including The Guardian, Mail Online, and The Telegraph
  
  

• Advanced Targeting: Campaigns utilise cookieless 3P datasets to target audiences based on demographics, behaviours, interests, and location.
  
  

• Outcome Measurement: Sky tracks end-to-end user actions—such as web visits, sign-ups, and purchases—to optimise campaigns in real-time based on creative performance, audience, and device.
  
  

Proven Performance Results

Sky has executed over 250 campaigns for major brands like Microsoft, UNICEF, and Argos. On average, these campaigns deliver:

• £1.40 Cost per Web Visit
  
  

• 0.86% Click-Through Rate (CTR), up to 4x the IAB industry standard.
  
  

• 91% Quality Attention Score, performing 22% better than YouTube targets.
  
  

Case Study Highlights

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Current Incentives: "Value Match"

Sky is offering a Value Match for new advertisers. Sky will match spend between £15k and £40k for one month (100% added value) to allow brands to test the product against mid-funnel or CPA targets.