Advertise Your Brand across Sky Platforms

The gateway to modern, results-driven advertising is here! Our data sources span multiple platforms, ensuring robust first-party data. Advertise to audiences with spending patterns similar to those of high-value customers, improving both acquisition and retention strategies.

Why Advertise on Sky Digital

Precision Targeting: Use Sky’s unique first-party data to reach specific demographics, interests, and high-value audiences across desktop and mobile.

Why Advertise on Sky Digital

By choosing Sky’s premium websites and apps—including Sky Sports, Sky News, and Football Score Centre—your brand benefits

Why Advertise on Sky Digital

Premium Brand Alignment: See your brand alongside the UK’s most trusted news and sports coverage. This "halo effect" builds instant credibility and authority.

Why Advertise on Sky Digital

High View ability & Engagement: Sky’s digital placements are designed for maximum impact, boasting high view-through rates and "above-the-fold" positioning.

Why Advertise on Sky Digital

Brand Safety Guaranteed: Your ads only ever appear in a strictly regulated, high-quality environment, protecting your brand reputation from the risks of the open web.

ABOUT US

WHAT IS AND WHO IS BOOK MY ADVERT?

BookMyAdvert is the UK’s first self-service platform that lets you book both UGC adverts and 30 second streaming ads as easily as booking ads on Google or Facebook. No jargon, no complicated processes — just quick, simple access to new audiences.

Who is behind BookMyAdvert?

BookMyAdvert is powered by REDWOOD ADVERTISING Limited, a team with decades of experience in TV advertising and production. We’ve worked with major broadcasters and hundreds of brands, and we’ve built this platform to open up UGC, and streaming TV advertising to businesses of all sizes.

Why is BookMyAdvert a game changer?

Traditional TV advertising is powerful, but it’s often seen as complicated, expensive, and out of reach for most businesses. BookMyAdvert changes that.

For the first time, you can book TV ads with the same ease as booking on Google or Facebook — no jargon, no lengthy negotiations, and no insider knowledge required. In just a few clicks, you can reach highly targeted TV audiences across the UKs most prolific and advanced broadcaster, with full control over budget and scheduling. 

It’s quick, simple, and accessible — putting the power of TV advertising into the hands of every business, not just the big players.

I think I’d like to become an affiliate for BookMyAdvert. How can I make that happen, and what are the benefits?

We’re always interested in working with partners who can help spread the word about BookMyAdvert. Becoming an affiliate means you can earn commission by introducing new advertisers to the platform.

The benefits? You’ll be aligning yourself with a genuinely disruptive product in the UGC AND STREAMING TV advertising space, offering your network a smarter, easier way to get on TV — while creating a new income stream for yourself.

If you’d like to know more, simply get in touch with our team and we’ll discuss the best way to work together. Commission arrangements are agreed on a case-by-case basis, depending on the nature of the partnership.

BookMyAdvert looks great. But I’m still unsure what to do? Help is at hand.

No problem, just book in a call and have a chat with a member of our team! They’ll guide you through the very best options available for your personal situation.

CREATIVE? It's all about the Creative Messaging for your Brand

I have a UGC Ad or do I need to already have a TV advert?

If you do have a clear cast approved ad that's great — you can upload it directly to the streaming station booked.If you have UGC content then upload when purchasing a campaign. Or If not, we can connect you with our creative team to produce a professional, Clear cast-approved ad at an affordable cost. Every time you book a UGC ad you obtain loyalty points which could go towards the cost of a 30 second Clear cast approved ad.

Will my advert need to be approved for all Sky Media Platforms?

Sky approve all UGC ads for the Sky Media Platforms. It's Yes for Sky Streaming platforms which are mainly consumed on TV screens. Every advert goes through Clear cast (the UK’s TV ad approval body) to make sure it’s compliant with regulations.

Happy to help if you need guidance through this step to keep things smooth.

I’ve no idea what I need creatively—where do I start?

No problem! We have an excellent relationship with TVADSWORK Limited, who will guide you through the process with clear, impartial advice and help shape the best, most cost-effective creative solution for your campaign.

I’ve been using my creative asset on social media for ages. Why do I suddenly need ‘ClearCast’ approval?

Social media platforms and ‘broadcast’ TV follow very different rules. On social media, your advert only has to meet the platform’s own standards. On TV, every advert must be independently checked and approved by Clearcast, the body that ensures ads meet UK broadcasting regulations.

This process protects both advertisers and audiences — making sure claims are accurate, content is appropriate, and your ad is legally compliant before it airs. Don’t worry: BookMyAdvert will guide you through this step and make sure everything is in place for your campaign to run smoothly.

I’ve been using my creative on social media for ages, and now I’m told it’s not ‘technically compliant’ for TV. Why?

Social media and broadcast TV are governed by very different standards. On social platforms, ads only need to meet the platform’s own policies. On TV, every single advert must comply with strict technical specifications (sound, picture quality, aspect ratios, file formats, etc.) as well as advertising regulations.

That means a video that works perfectly well on Facebook, Instagram, or YouTube might not meet the technical broadcast standards required by ITV, Sky, or Channel 4. It’s not about the creativity — it’s about ensuring the file is broadcast-safe and compliant for national transmission.

Can I change my advertising message mid campaign?

Yes, you can but please bear in mind that any new creative will incur an additional production cost and there could be a delay while we apply for clearance and approval from the ASA.

How quickly can I get my brand advert campaign Live?

A UGC Ad campaign can start as soon as Sky approve the UGC content.

If you already have a Clear cast-approved advert, campaigns can be booked and running within days. If your advert needs approval or production, allow 3–4 weeks. We’ll guide you through each step so there are no surprises.

BOOKING YOUR BRAND EXPOSURE - Across Sky Platforms

Do I need prior experience in UGC or Streaming advertising?

Not at all. BookMyAdvert is designed for everyone — whether you’re a small business owner trying UGC or streaming ads for the first time or a marketer who wants a fast, no-hassle option.

Which Platforms or streaming channels will my advert appear on?

Your ad will appear across the Sky media platform on one or more of their world-leading channels. The exact channels depend on your chosen audience, budget, and campaign objectives.

Can I target specific audiences that are effective for my brand exposure?

Yes. Just like Google or Meta, you can target by demographics, location, lifestyle, and interests. This ensures your ad is only seen by the people who matter most to your business.

Why use BookMyAdvert instead of going direct to a broadcaster?

Because we make it quick, simple, and accessible — no negotiating with multiple sales teams, no complex contracts, no waiting. Just a straightforward way to get your brand exposure in front of the right audience at the right time.

Can I get a refund or credit if I change my mind?

We will book your campaign within 48 hours of your invoice being sent to you. Up until that time you can cancel the booking.

Once your campaign is booked and confirmed, we’re unable to offer refunds. This is because the advertising media has to be purchased from broadcasters in advance, and once secured it cannot be resold or cancelled.

That said, if you need to make changes before your advert goes live, please contact us as soon as possible — we’ll always do our best to help adjust or reschedule your campaign where broadcaster rules allow.

Why are there different costs per view?

A higher Cost Per View unlocks more detailed and specific targeting options, helping you reach a more refined audience.

Can I run my advert locally, not nationally?

Yes. BookMyAdvert gives you access to regional targeting, meaning you can run campaigns in specific areas that matter most to your business — whether that’s a single region, or across the whole UK.

Can I advertise any product or service?

Most products and services can be advertised, but some categories (such as medical, financial, alcohol, or political advertising) have stricter rules. If you’re unsure, get in touch and we’ll advise you before booking.

CAMPAIGN MONITORING AND ROI OR ROAS

How do I know my campaign is receiving the right number of impressions?

The frequency of data reporting varies from broadcaster to broadcaster so to keep things simple we produce a monthly campaign delivery report, sent within 7 days of the previous month end, subject to the individual broadcaster’s terms and conditions.

What happens when my campaign ends?

Once your campaign has finished you will receive confirmation and a post campaign analysis.

Why are you not outcomes-based? Other companies only charge if I get results, like a click or a new customer.

Pay-per-click and pay-per-lead models work well online, but TV advertising is very different. Broadcasters sell airtime, not outcomes. When you book a TV campaign, you’re buying guaranteed exposure to a specific audience at specific times.

Think of it like booking a billboard: you’re paying for thousands of people to see it, not for each person who walks into your shop afterwards. The role of BookMyAdvert is to make that TV airtime accessible, affordable, and highly targeted — so you get the maximum possible value from your campaign.

That said, we do provide clear reporting, and we’re always happy to share best-practice advice on how to optimise your creative and targeting to increase your chances of turning viewers into customers.

How do I know my budget is safe?

Redwood Advertising Ltd has been buying Media directly from trusted broadcasters for over 20 years and your campaign is confirmed with them in advance. There are no hidden fees or inflated costs — you’re simply paying for guaranteed access to TV audiences when you purchase.

How do I measure results?

You’ll get clear, easy-to-understand campaign reports showing where your ad appeared, how many times, and the audience it reached.

DO YOU STILL HAVE QUESTIONS?

We appreciate Click is AI, however Bookmyadvert is backed up by humans with real life experiences and over 80 years of knowledge. Reach out as we are always happy to chat.