Sky have 400 days of data viewing insights, not only Sky but includes BBC, ITV, Channel 4, 5 and TNT Sports. Tap into this wealth of viewing data and target your next customer when they consume content. Deliver your creative message on Sky sites as well as brand safe 3rd parties. Add a clickable CTA to drive instant interaction.

Sky Advance allows you to buy an online campaign with audiences defined by Sky's first party viewing data. You have a few choices available to scale your brand and reach new audiences.

Questions? We've Got Answers.

Creatives! Do we need a TV Ready Ad?

Sky Advance do not require a 30 second TV advert. There are the Sky Digital options at 10, 15 or 20 seconds which will be displayed to your target audience across the Sky & 500 Partner Websites . If you do have a creative the clock number can be used to match IP's exposed to your advert or not been exposed either on the Big Screen, Sky Digital or both.

Where and Who will see my brand ad?

Your brand ad's will be delivered to your target audience when they engage on Sky Digital or the Big Screen. Pixel tracked and measured outcomes. You set the timescale for the campaign to start and finish.

How Quickly can we get Started?

We would suggest 14-21 days to get started. If you are using Data we would need to organise the Data Share Agreement with Sky Media which could add to the process to get started. Once live and the campaign is being repeated allow 7 days to repeat the booking.

What happens if I change my mind?

Buyers remorse or if any amendment is required, we allow 24 hours before Sky will receive your request to advertise and book the campaign. It happens and sometimes we get nervous about something new. Google and meta have been our comfort zone and Sky Digital is something new. Reach out to Click who has all the answers.

Tracking, Measurements and Reports for ROI

Yes, Yes and Yes. Sky Digital advertising provides detailed comprehensive insights into reach, audience engagement and campaign effectiveness. These reports will include, impressions, clicks and view ability. ensuring the right target audience was reached.

Blog posts Digital and TV advertising are converging into a single “total video” strategy across linear TV, CTV, and digital video. First-party data has become essential as third-party cookies disappear, pushing advertisers toward data clean rooms and contextual targeting. At the same time, AI and retail media networks are transforming how ads are targeted, measured, and created, with a shift from simple CPMs to metrics like incremental ROAS and eCPM.

15 second

15 second

A 15-second UGC (User-Generated Content) ad on Sky is the ultimate "growth hack" for modern brands. It bridges the gap between the authenticity of social media (Meta/TikTok) and the authority...

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