Unlock Powerful TV Targeting with Search Behaviour Data
In today’s fast-paced digital landscape, reaching the right audience at the right time is more important than ever. That’s why Book My Advert is excited to introduce new search behaviour targeting, powered by Sky Media, to help advertisers amplify their TV campaigns like never before.
What is Search Behaviour Targeting?
Search behaviour is one of the strongest indicators of a potential customer’s interests and intent to purchase. By leveraging data from 1.5 billion average monthly searches tracked in the UK, advertisers can now:
• Target current in-market audiences
• Reach people who are interested in and passionate about specific topics
• Complement broader campaign messaging with precision targeting
Why Does It Matter for Advertisers?
Unlike traditional TV advertising that casts a wide net, search behaviour targeting allows brands to hone in on high-propensity audiences. You can choose from a range of pre-built audiences across key categories — from travel and luxury goods to jobs, education, home & garden, and more — or request a custom audience tailored to your needs.*
Example Pre-Built Categories:
• Events & Listings: Concerts, film festivals, nightlife
• Special Occasions: Birthdays, weddings, seasonal events
• Travel: Holidays, hotels, accommodations
• Beauty & Fitness: Skin care, hair care
• Fashion: Apparel, luxury goods
• Jobs & Education: Career planning, academic courses
• Home & Garden: Furnishings, home improvement
• Autos & Vehicles: Buying new or used cars
• Pets & Animals: Pet care and health
How to Activate Your Search Campaign
Launching your campaign is simple and flexible. Activate through:
• Web Visit Direct Match: Directly link Sky viewing data with your website traffic for high-precision targeting.
• Self-Serve Dashboard: Manage, monitor, and report on campaigns with ease, gaining access to valuable, incremental web visit data driven by TV ads.
Audience Scale and Security
Sky Media’s platform covers the top 30% of UK households, ensuring that you’re reaching substantial, high-intent audiences. The process is simple, secure, and designed for marketers who want real results from their TV investment.
Ready to Book?
If you’re ready to find new customers and boost your campaign results with the power of search data, Book My Advert is here to help you get started. Can’t find what you’re looking for? Let us know your requirements and we’ll propose a custom audience designed just for you.*
