Creative Processes for User Generated Content UGC and Clear Cast Approved Creative
UGC
Before your advert can be broadcast, it must be reviewed and approved by Sky Media and its compliance process to ensure it meets UK broadcast advertising standards. Once you submit your creative, it is checked for technical quality, compliance, and suitability for broadcast. If any changes are required, we'll let you know and help you make the necessary amendments before resubmitting it for approval. Once approved, your advert is cleared for broadcast and scheduled to go live on your booked campaign dates.
TV ADS
Creating TV ad assets is easier today with digital tools that streamline editing, visual effects, and localisation. Brands can quickly produce high-quality content tailored for different audiences.
Clear Cast approval can be tricky, as UK ads must meet strict rules. We can help brands by reviewing scripts for compliance early on, consulting on regulations, and ensuring the creatives fit all required standards, minimising costly reworks or delays.