Sky Performance Digital Advertising
•2/3’s of the Digital ad market is Performance advertising
•Building on the success of our SF VoD brand activity we wanted to combine all the value our brand capabilities (broadcast quality content + brand safe environment) and pair it with the accountability you get from digital performance advertising.
•Sky have come to market with a product that offers pre-roll ads next to the best of Sky’s content but where campaign success goes beyond the impression, click or even an install and is instead driving towards the things that matter most to performance advertisers, their business outcomes.
•Outcomes such as Purchases, subscriptions, sign-ups, donations, registrations…
•Any type of action or transaction that happens in advertiser's app or across their website.
•This is a media first. Sky have never run digital performance advertising next to broadcast quality content such as the Premier League.
•And this It provides the benefits of brand advertising, due to the quality of the content it runs next to but with the accountability of performance advertising, with a proven return on investment.
•This why we want our advertisers to get to a point where they see this product not just as a marketing tool, but a tool to grow their business, where return on investment is proven, rather than inferred.
•Sky came to market with a product that offers pre-roll ads next to the best of Sky’s content but where campaign success goes beyond the impression, click or even an install and is instead driving towards the things that matter most to performance advertisers, their business outcomes (purchases, subscriptions, trials, etc).
•It provides the benefits of brand advertising, due to the quality of the content it runs next to but with the accountability of performance advertising, with a proven return on investment.
