Partnering with Sky Media Digital Platforms

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THE WORLD OF STREAMING...

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GATEWAY TO THE WORLD OF STREAMING

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Our Best Sellers, Cookieless 3P data sets, 1.5 billion monthly search and Sky first party data here to target your next customer.

Choose from Sky Performance Digital UGC or Sky Outcome with a mix of both performance digital and big screen targeted streaming advertising.

Are your Google and Meta ads costing more and reaching less? Study the Attention Stats Social Media vs Streaming

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Social vs Sky Digital Attention

Social ads have a place - a big place! We know that. But what comes as a massive surprise to many is the incredibly low attention span. Users typically spend less than 1 second on branded content. 1 second is considered an impression delivered. With Sky Digital add 6 seconds of non skippable content across Sky Websites, Apps and Socials for more impact and a fixed cost per view from 1 pence per view.

Comparing Social to Streaming

10 second Sky digital streaming ads are billboards for your customers mobile devices, desktops and laptops. And unbelievably, at a very low cost per view. Imagine YOUR brand being there amongst Sky World Class brand safe content. 10 seconds of brand fame on Sky digital platforms. Select your top UGC creatives and share to a new wealth of eyeballs on Sky Digital. Outcomes with Scale.

Streaming Content in Shared environment

The impact of ads on streaming TV is immediate and powerful. Families and groups of friends often watch together on a single screen, so one ad impression can reach multiple viewers at once—multiplying your exposure with every play. Instead of paying for fragmented, one‑to‑one impressions on small screens, you reach a roomful of potential customers simultaneously, including the key influencers who shape purchasing decisions.

Sky is the home for Sport When your Brand shows Up your Audiences take notice.

Football is not just entertainment. it's passion, loyalty and unmissable moments Brands advertising across Sky gain Brand fame and high recall with unmatched reach and influence.

Build your Brand Fame with Sky Premier League Advertising

Blog posts Digital and TV advertising are converging into a single “total video” strategy across linear TV, CTV, and digital video. First-party data has become essential as third-party cookies disappear, pushing advertisers toward data clean rooms and contextual targeting. At the same time, AI and retail media networks are transforming how ads are targeted, measured, and created, with a shift from simple CPMs to metrics like incremental ROAS and eCPM.

15 second

15 second

A 15-second UGC (User-Generated Content) ad on Sky is the ultimate "growth hack" for modern brands. It bridges the gap between the authenticity of social media (Meta/TikTok) and the authority...

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10 second ad

10 second ad

While 6-second ads are great for "pulsing" and frequency, Sky’s 10-second format is the industry "sweet spot." It is considered the standard short-form length for Sky Media and offers a...

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