Last updated: 12th September 

At BookMyAdvert.com (“we”, “us”, “our”), we are committed to protecting the privacy and security of the personal information we handle. This Data Protection Policy sets out how we collect, use, store and protect personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.

 

1. Purpose

The purpose of this policy is to ensure that we:

• Handle personal data lawfully, fairly and transparently.
• Protect the rights of clients, partners, employees, and all individuals whose data we hold.
• Maintain appropriate safeguards to prevent misuse, loss or unauthorised access to personal data.

 

2. Scope

This policy applies to:

• All personal data processed by BookMyAdvert.com.
• All employees, contractors, freelancers and partners working with us.
• All systems and processes where personal data is collected, stored or shared.

 

3. Principles

We adhere to the following GDPR principles:

• Lawfulness, fairness and transparency: Data will only be processed lawfully, fairly, and transparently.
• Purpose limitation: Data will be collected for specific, explicit and legitimate purposes.
• Data minimisation: We will only collect what is necessary.
• Accuracy: We will keep data accurate and up to date.
• Storage limitation: We will not keep data longer than necessary.
• Integrity and confidentiality: We will keep data secure through appropriate technical and organisational measures.
• Accountability: We take responsibility for demonstrating compliance with data protection laws.

 

4. What Data We Collect

We may collect the following types of data:

• Identity data: Name, business name, title, date of birth.
• Contact data: Email address, phone number, billing address.
• Financial data: Payment details (processed securely via third-party providers — we do not store card details).
• Campaign data: Information you provide to plan, book or manage TV campaigns.
• Technical data: IP address, login data, browser type, device information.
• Usage data: How you use our website and services.

 

5. How We Use Data

We use personal data to:

• Provide our services and fulfil bookings.
• Process payments and manage accounts.
• Communicate with you about campaigns, queries or updates.
• Comply with legal, regulatory or broadcaster obligations.
• Improve and personalise our services.
• Prevent fraud, misuse, or unauthorised access.

We will never sell your personal data to third parties.

 

6. Data Sharing

We may share data with trusted third parties where necessary, including:

• Broadcasters and media suppliers, to deliver your campaign.
• Regulatory bodies (e.g. Clearcast, ASA) if required.
• Payment providers, IT and hosting providers.
• Legal, professional or compliance advisers.

All third parties must comply with GDPR and only process data in accordance with our instructions.

 

7. Data Retention

We will retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, and to meet legal, tax and regulatory requirements.

 

8. Security

We apply appropriate technical and organisational measures to protect data, including:

• Encrypted storage and transfer of data.
• Restricted access to authorised personnel only.
• Regular monitoring and updates of security practices.

 

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (where legally permitted).
• Object to processing in certain circumstances.
• Request restriction of processing.
• Data portability (receive your data in a usable format).
• Withdraw consent (where processing is based on consent).

 

10. Data Breaches

In the event of a personal data breach, we will notify the Information Commissioner’s Office (ICO) and affected individuals where legally required, within the statutory timeframe.

 

11. Contact Us

If you have any questions about this policy, or wish to exercise your data rights, please contact us: click@bookmyadvert.com

If you are dissatisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.