The Power of Premium, On-Demand Reach

Book online today and run your campaign for a full calendar month.

Sky’s short-form video advertising across YouTube gives brands a powerful way to build visibility in premium, brand-safe environments. With access to channels including @SKYOfficial, @SkyNews and Sky Info, advertisers can place their message alongside trusted content designed to engage highly relevant audiences.

What’s On Offer?

@SKYOfficial
Promotes Sky’s latest entertainment, launches, events and programming.

@SkyNews
Delivers trusted journalism, major stories, in-depth features and interviews.

Sky Info
Connects brands with football audiences through training content, player features, behind-the-scenes access and highlights.

Why It Works

33% additional reach versus traditional TV and VOD
Extend your campaign across more screens and reach audiences beyond conventional television viewing.

High-engagement environments
Reach viewers on platforms where they actively watch, browse and interact with content.

Supports purchase behaviour
Use the connection between television, mobile and second-screen activity to help move audiences from awareness towards action.

Smarter Targeting with Sky AdSmart

Campaigns can be targeted using factors including:

• Location

• Household composition

• Age

• Lifestyle and audience segments

Ads can appear alongside premium Sky content including entertainment, news and sport. Formats can range from short six-second ads to longer video executions, giving brands flexibility depending on their campaign objective.

Premium, Brand-Safe Advertising

Sky’s YouTube environments are designed around trusted, high-quality content, helping brands advertise with confidence.

For brands looking to extend reach, increase visibility and connect with new audiences, Sky YouTube short-form video advertising offers a simple and powerful route into premium digital video.