The Power of Premium, On-Demand Reach
Book online today and run your campaign for a full calendar month.
Sky’s short-form video advertising across YouTube gives brands a powerful way to build visibility in premium, brand-safe environments. With access to channels including @SKYOfficial, @SkyNews and Sky Info, advertisers can place their message alongside trusted content designed to engage highly relevant audiences.
What’s On Offer?
@SKYOfficial
Promotes Sky’s latest entertainment, launches, events and programming.
@SkyNews
Delivers trusted journalism, major stories, in-depth features and interviews.
Sky Info
Connects brands with football audiences through training content, player features, behind-the-scenes access and highlights.
Why It Works
33% additional reach versus traditional TV and VOD
Extend your campaign across more screens and reach audiences beyond conventional television viewing.
High-engagement environments
Reach viewers on platforms where they actively watch, browse and interact with content.
Supports purchase behaviour
Use the connection between television, mobile and second-screen activity to help move audiences from awareness towards action.
Smarter Targeting with Sky AdSmart
Campaigns can be targeted using factors including:
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Location
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Household composition
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Age
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Lifestyle and audience segments
Ads can appear alongside premium Sky content including entertainment, news and sport. Formats can range from short six-second ads to longer video executions, giving brands flexibility depending on their campaign objective.
Premium, Brand-Safe Advertising
Sky’s YouTube environments are designed around trusted, high-quality content, helping brands advertise with confidence.
For brands looking to extend reach, increase visibility and connect with new audiences, Sky YouTube short-form video advertising offers a simple and powerful route into premium digital video.
