Advertising on ITV YouTube offers brands a vast, engaged UK audience, premium content, advanced targeting, flexible formats, and proven higher attention and effectiveness—resulting in safer, more impactful campaigns.

Massive Reach: Access to 17 million unique UK users monthly, ensuring large-scale exposure. • Premium Content Environment: Ads appear alongside trusted, brand-safe programming, enhancing brand credibility and safety. • High Engagement: 40% higher active attention than general YouTube inventory, driving better recall and interaction. • Strong Demographic Appeal: Large proportions of sought-after younger and middle-aged audiences (48% aged 18-34, 30% aged 35-54). • Flexible Ad Formats: Range of options—bumper, skippable, non-skippable—to suit campaign goals and budgets. • 

Advanced Targeting: Content and data-driven targeting options improve campaign precision and efficiency. • Effective Management: Campaigns can be overseen by ITV Concierge or managed programmatically for direct control. • Impressive Performance: 1 billion ad impressions annually, with high watch times and over half of viewing on TVs. • Positive Viewing Context: Premium content increases ad effectiveness and viewer trust.