Channel 4’s social sales strategy and advantages of engaging with their content across various platforms.

Channel 4 Content Highlights

• Offers broadcast-quality entertainment.

• Key shows include:

• The Inbetweeners

• Gogglebox

• SAS: Who Dares Wins

• Married at First Sight

Social Media Engagement

• YouTube

• Mix of long and short-form content.

• 50% of views from connected TVs.

• Higher engagement metrics compared to industry benchmarks.

Why we are Partnering with Channel 4

• Direct partnerships guarantee access to exclusive content.

• Increased inventory limits availability on social platforms.

• Higher average watch times and completion rates than industry standards.

Performance Metrics

• Premium content is viewed 3x more on TVs than non-premium.

• Strong emotional responses to premium content lead to increased brand trust.

• Positive user feedback on Channel 4’s brand quality.

Audience Engagement

• 70% have purchased based on social media ads.

• 88% use social media for product inspiration.

• Online shopping preference at 61%.

Creative Formats and Pricing

• Various ad formats available:

• Pre-roll, mid-roll, and post-roll slots.

• Programmatic guaranteed options.

• CPM pricing structures vary by content type and audience targeting.

Case Studies

• Tech brand campaign showed:

• +18% uplift in awareness.

• +92% in favourability.

• Beauty brand campaign resulted in:

• +260% uplift in unprompted awareness.

• 83% intention to act among respondents.