Why People Visit YouTube & How to Engage Them
YouTube is the second largest website globally, boasting over 2 billion users. However, gaining engagement on your videos can be quite a challenge. Understanding why people visit YouTube is crucial for marketers looking to enhance their video strategy.
The Main Reasons People Visit YouTube
1. Entertainment (65%)
The majority of viewers, a staggering 65%, come to YouTube primarily for entertainment. This highlights the importance of creating engaging and entertaining content, whether it’s a product demonstration or a humorous skit. For instance, consider using storytelling techniques or featuring relatable influencers to capture your audience’s attention.
2. Learning How to Do Something (13%)
Thirteen percent of viewers visit YouTube to learn how to accomplish specific tasks. Marketers can tap into this by producing how-to videos that not only educate but also entertain. A great example is a cosmetics brand showcasing a makeup tutorial that provides tips while featuring its products.
3. Learning About a Hobby or Interest (13%)
Another 13% of respondents use YouTube to gain knowledge about hobbies or interests. This presents an opportunity for brands to create informative content that establishes their expertise in their industry. Sharing insightful interviews or expert tips can engage viewers who are eager to learn.
Additional Insights
While the primary reasons for visiting YouTube revolve around entertainment and learning, it’s essential to note that only a small percentage of users visit for product discovery. This underscores the importance of crafting content that resonates with viewers beyond mere product promotion.
Tips for Engaging YouTube’s Audience
• Know Your Audience: Understand the demographics of YouTube users and tailor your content to meet their preferences.
• Mix Education with Entertainment: Strive to balance valuable information with entertaining elements to keep viewers engaged.
• Diversify Your Content: Don’t limit yourself to product videos; explore different formats such as explainers, interviews, and storytelling.
By keeping these strategies in mind, marketers can create compelling content that captures the interest of YouTube’s vast audience, ultimately enhancing their brand visibility and engagement.