Unlocking Audience Potential with ITV’s YouTube Affinities

In today’s digital landscape, connecting with the right audience is crucial for any brand. That’s where ITV’s YouTube Affinities come into play, offering a unique opportunity to target audiences based on their interests, all backed by robust Google data and analytics.

What are ITV YouTube Affinities?

ITV’s Affinities allow brands to identify the YouTube channels that resonate best with their specific category. For the first time, advertisers can engage with ITV’s highly qualified YouTube audiences, ensuring their brand creative is seen in a trusted and premium environment.

Benefits of Using ITV YouTube Affinities

1. Targeted Reach: Brands can connect with potential customers who have demonstrated interests in specific categories such as Airlines, Travel, Beauty, and more.

2. Custom Campaigns: Advertisers can customise their campaigns with flexible targeting options that suit their needs, whether they’re looking for demographic targeting, device specifics, or geo-targeting.

3. High Engagement: With over 1 billion ad impressions and a significant watch time of 75% for long-form content, ITV provides a platform where brands can achieve higher active attention compared to general YouTube inventory.

Advertising Options

ITV offers a variety of ad formats to choose from:

• 6” Bumper: £14

• Skippable Ad: £20

• 20” Non-Skip: £25

• 30” Non-Skip (CTV only): £31

Additionally, brands can opt for content targeting or data-driven targeting for a more tailored approach to their campaigns.

Conclusion

In a world where audience engagement is paramount, ITV’s YouTube Affinities provide brands with a powerful tool to reach their target demographic effectively. For more information and to explore bespoke segments, don’t hesitate to contact youtubesales@itv.com.

Unlock your brand’s potential today with ITV!