To maximise impact, visibility, and revenue potential in top-of-funnel advertising, follow these five steps:

1. Define Your Target Audience: Understand who your ideal customers are by creating detailed buyer personas. This includes demographics, interests, and online behaviours.

2. Craft Compelling Ad Creatives: Develop eye-catching visuals and engaging copy that resonate with your audience. Use storytelling techniques to make your ads memorable and relatable.

3. Utilise Multiple Channels: Diversify your advertising strategy by leveraging various platforms such as social media, search engines, and display networks. This ensures broader reach and visibility.

4. Implement A/B Testing: Experiment with different ad formats, headlines, and calls to action to determine what works best. Use data analytics to refine your approach based on performance metrics.

5. Monitor and Optimise: Continuously track ad performance and adjust your strategy as needed. Analyse key metrics such as click-through rates and conversions to maximise ROI.