Sky Short Form Video Performance: A Game-Changer for Digital Advertising
In the fast-evolving digital landscape, brands are always searching for new ways to combine the impact of premium content with measurable results. Enter Sky’s Short Form Video (SF VOD) Performance solution, which is setting a new standard for digital performance advertising around broadcast-quality content.
What is Sky Short Form Video? Launched in Q4 2023, Sky’s innovative solution brings highlights from broadcast TV—think Premier League, F1, and Sky Sports News—into easily digestible short form clips distributed across Sky’s vast online network. With pre-roll ad slots from 6 to 30 seconds, brands of any size can engage audiences in a premium, trusted context.
Performance-Driven and Brand Safe Unlike standard web video offerings, Sky places your message alongside top-tier, brand-safe sports and news content. What sets it apart is the business outcome focus: Sky optimises campaigns toward meaningful actions—like web visits, sign-ups, purchases, and donations—using advanced, cookie-less targeting based on demographics, behaviours, and interests.
Scale, Targeting & Measurable Results Sky SF VOD harnesses its wide reach through partnerships with 500+ reputable publisher websites, ensuring scale without sacrificing quality. Campaigns are continually optimised across audience, placement, creative, and device to maximise outcomes.
And the results speak for themselves: • An average £1.40 cost per web visit • 0.86% average click-through rate • 91% quality attention score (22% better than YouTube targets) • 81% average viewing rates—triple the IAB industry standard • Recent UNICEF partnership drove 861 donations in less than two months, at a highly competitive cost per donation.
Added Value for New Advertisers Sky is offering to match the value of spend for new SF VOD Performance advertisers, providing 100% value in Q1 for campaigns investing between £15k and £40k per month. This gives brands the unique chance to test the only digital performance product in market adjacent to Premier League, F1, Darts, and Rugby content, with strictly limited availability.
Why Consider Sky SF VOD Performance? Sky’s offering is a true bridge between brand building and accountable, action-driven digital campaigns. For brands targeting business outcomes in a brand-safe environment with unmatched premium content, Sky SF VOD Performance sets a new bar in digital advertising.
Interested advertisers should act fast to take advantage of the introductory matched value offer—and experience firsthand the difference that premium content, precision targeting, and outcome-focused optimisation can make.