Sky Digital Online Behaviour Targets for Food & Drink Brands 3 Pence Per View
Sky households do not have a single, universal preference for specific food and drink items; rather, brands can target them using data on their individual demographics, location, lifestyle, and online search behaviours. Sky platforms allows for highly specific audience segmentation, which means food and drink targeting can be very granular.
Consider some of your meta or google budget moving to Sky targeted platforms across Sky owned and partner websites, Sky YouTube and Sky Apps. Utilise your meta content and repurpose in 6, 10 or 15 seconds creative and deliver to a highly engaged targeted audience.
Digital and Streaming Video plan for total video reach and frequency across all screening platforms
First-party data has become essential as 3rd party cookies decline. Utilise Contextual and Addressable Targeting advertisements
AI and advertising networks are transforming how ads are targeted and measured with a shift from CPM’s to metrics like incremental ROAS and eCPM.
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