Addressable TV Streaming

Blog posts Digital and TV advertising are converging into a single “total video” strategy across linear TV, CTV, and digital video. First-party data has become essential as third-party cookies disappear, pushing advertisers toward data clean rooms and contextual targeting. At the same time, AI and retail media networks are transforming how ads are targeted, measured, and created, with a shift from simple CPMs to metrics like incremental ROAS and eCPM.

Why Streaming TV Ads Pack More Punch Than Standard Digital Impressions

Why Streaming TV Ads Pack More Punch Than Standard Digital Impressions The impact of ads on streaming TV is immediate and powerful. At a time when audiences are scattered across...

Why Advertising on Disney+ Is a Big Opportunity for Brands

Why Advertising on Disney+ Is a Big Opportunity for Brands Streaming has officially gone mainstream, and Disney+ is one of the platforms leading the way. For marketers, it’s no longer...

15 second

A 15-second UGC (User-Generated Content) ad on Sky is the ultimate "growth hack" for modern brands. It bridges the gap between the authenticity of social media (Meta/TikTok) and the authority...