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New Eyeballs, brand recognition across a shared family environment

Our Media Partners: SKY Addressable Advertising in a brand safe environment

Add addressable targeted streaming to your media mix for attention

SKY Performance Outcomes ON TV Streaming

Here's a more polished and future-focused version that positions the solution as a natural evolution from Meta, Google, and YouTube into premium addressable TV advertising:

Consider this your next step in the evolution of digital advertising. If you're already investing in platforms such as Meta, Google, or YouTube, Sky's addressable advertising solutions allow you to extend your reach into premium, brand-safe environments while maintaining the targeting, measurement, and accountability you expect from digital media.

Through a single campaign, your brand can connect with highly targeted, in-market audiences across Sky's extensive portfolio, including Sky Sports, Sky News, Sky Apps, Sky Websites, Sky YouTube, and, with a Big Screen Streaming creative, Sky's live and streaming TV environments. This enables advertisers to engage consumers across every screen, from mobile devices to the biggest screen in the home.

Unlike traditional television advertising, Sky's digital and addressable solutions combine the impact of premium video content with the precision of audience targeting. Campaigns are delivered to consumers who are actively in-market and ready to engage, helping brands maximise efficiency and reduce wasted impressions.

With pixel tracking, detailed performance reporting, and hands-on campaign management from Sky's in-house specialists, campaigns are continuously monitored and optimised to deliver the strongest possible results. Starting from just £30,000 per month, advertisers can unlock premium inventory, reach new audiences, and drive measurable outcomes across some of the UK's most trusted media brands.

The future of advertising is not choosing between digital and television—it's combining the best of both. Any questions? Ask Click.

This version elevates the proposition by:

Contrasting addressable advertising with traditional TV buying.

Framing Sky as the bridge between digital performance marketing and premium TV.

Making the £30,000 investment sound more strategic and accessible.

Ending with a stronger vision of converged TV and digital advertising.

Questions? We've Got Answers.

What about the Creatives?

Focus on a clear Call to Action message for maximum clicks to website. Upload your Meta or YouTube video assets. Time lengths from Banner static ads to 6,10,15 and or 20 second User Generated Creatives. No need for Ad approval, Sky's internal team vet and confirm the correct format. Complete the purchase and upload the creative. If in doubt just Ask Click.

Where and who will see my brand ad?

We have partnered with Sky Media who have a wealth of digital advertising opportunities for brands who do not want to advertise on the Big Screen (Yet!). Your User generated content will be displayed across the sky owned Digital platforms targeting your next customer. Visit the product area, complete the text box with as much information that matches your ideal customer. This information is shared with Sky and a campaign. is set up that mirrors your ideal customer. Whether your next customer is on a Sky App, Sky YouTube or Sky Website, your brand ad will be served when they consume premium short form content from Sky.

How Quickly can we get started?

We allow 14 working days for your first campaign. This gives Sky time to process the creative and build the audience across their data rich eco system. If the creative is being repeated across future campaigns allow just 7 days from date of purchase.

What happens if I change my mind?

Buyers remorse or if any amendment is required, we allow 24 hours before Sky will receive your request to advertise and book the campaign. It happens and sometimes we get nervous about something new. Google and meta have been our comfort zone and Sky Digital is something new. Reach out to Click who has all the answers.

Tracking, Measurement and Reports ROI?

Yes, Yes and Yes. Sky Digital advertising provides detailed comprehensive insights into reach, audience engagement and campaign effectiveness. These reports will include, impressions, clicks and view ability. ensuring the right target audience was reached.

Blog posts Digital and TV advertising are converging into a single “total video” strategy across linear TV, CTV, and digital video. First-party data has become essential as third-party cookies disappear, pushing advertisers toward data clean rooms and contextual targeting. At the same time, AI and retail media networks are transforming how ads are targeted, measured, and created, with a shift from simple CPMs to metrics like incremental ROAS and eCPM.