New Eyeballs, brand recognition across a shared family environment

Our Media Partners: SKY Addressable Advertising in a brand safe environment

Add addressable targeted streaming to your media mix for attention

Sky 6 Second Starter UGC Digital Ad Space from 2pence per view

Sky 6-Second Pre-Roll Ads: Short, Sharp & Unmissable 

These six-second pre-roll commercials on shows streamed via the Sky Go app Sky websites, Sky Publisher, Sky Socials and Sky YouTube provide a powerful opportunity for brands looking to make a fast, impactful impression before premium content.

While longer ads will still play during scheduled ad breaks, this bite-sized format is perfect for advertisers with existing six-second creative —offering an alternative to short-form video ads on social media —but in a brand-safe, high-quality viewing environment. 

Why Advertise with Sky’s 6-Second Pre-Roll?
Un-skippable & Highly Engaging – Your message lands every time, with full viewer attention guaranteed 
Brand-Safe Premium Environment – Show up next to top-tier content reinforcing trust & credibility 
Perfect for Short-Form Creative – Ideal for advertisers looking for new distribution options beyond social platforms 
Efficient, High-Impact Storytelling – Say more with less, driving brand recognition in just seconds 

Maximise Your Brand Presence Today! 
The future of short-form advertising is here—and it’s premium , brand-safe  and built for maximum impact 

Questions? We've Got Answers.

What about the Creatives?

Focus on a clear Call to Action message for maximum clicks to website. Upload your Meta or YouTube video assets. Time lengths from Banner static ads to 6,10,15 and or 20 second User Generated Creatives. No need for Ad approval, Sky's internal team vet and confirm the correct format. Complete the purchase and upload the creative. If in doubt just Ask Click.

Where and who will see my brand ad?

We have partnered with Sky Media who have a wealth of digital advertising opportunities for brands who do not want to advertise on the Big Screen (Yet!). Your User generated content will be displayed across the sky owned Digital platforms targeting your next customer. Visit the product area, complete the text box with as much information that matches your ideal customer. This information is shared with Sky and a campaign. is set up that mirrors your ideal customer. Whether your next customer is on a Sky App, Sky YouTube or Sky Website, your brand ad will be served when they consume premium short form content from Sky.

How Quickly can we get started?

We allow 14 working days for your first campaign. This gives Sky time to process the creative and build the audience across their data rich eco system. If the creative is being repeated across future campaigns allow just 7 days from date of purchase.

What happens if I change my mind?

Buyers remorse or if any amendment is required, we allow 24 hours before Sky will receive your request to advertise and book the campaign. It happens and sometimes we get nervous about something new. Google and meta have been our comfort zone and Sky Digital is something new. Reach out to Click who has all the answers.

Tracking, Measurement and Reports ROI?

Yes, Yes and Yes. Sky Digital advertising provides detailed comprehensive insights into reach, audience engagement and campaign effectiveness. These reports will include, impressions, clicks and view ability. ensuring the right target audience was reached.

Blog posts Digital and TV advertising are converging into a single “total video” strategy across linear TV, CTV, and digital video. First-party data has become essential as third-party cookies disappear, pushing advertisers toward data clean rooms and contextual targeting. At the same time, AI and retail media networks are transforming how ads are targeted, measured, and created, with a shift from simple CPMs to metrics like incremental ROAS and eCPM.