AdSmart Addressable TV & Digital Advertising Costs One Campaign + 6P per view
AdSmart from Sky – One Campaign+ 6P per view
Reach the Right Audience. Drive Real Business Results. From Just 6p Per View.
For Health & Beauty and B2B brands, success depends on reaching highly relevant audiences with the right message at the right time. One Campaign+ from AdSmart by Sky combines premium TV advertising with advanced audience targeting to help brands increase awareness, generate demand, and drive measurable outcomes.
Your campaign runs across Big Screen TV, Video On Demand (VOD), and Sky Digital, giving you access to consumers and decision-makers across trusted, brand-safe environments. Whether you're launching a new skincare range, promoting a beauty treatment, generating leads for a business service, or building brand authority within a specialist sector, One Campaign+ helps ensure your message reaches the people most likely to engage.
Product Features
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Audience-based targeting using demographics, interests, lifestyles, and purchasing behaviours
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Cross-platform delivery across TV, VOD, and Digital
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Premium, brand-safe content environments
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Bonus digital impressions included within every campaign
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Flexible audience selection aligned to your ideal customer profile
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Campaigns available from just 4p per view
Outcomes for Health & Beauty Brands
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Increase brand awareness among beauty-conscious consumers
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Drive product consideration and purchase intent
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Reach audiences based on shopping habits and lifestyle interests
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Support product launches, promotions, and seasonal campaigns
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Generate website visits and online sales
Outcomes for B2B Brands
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Build awareness among business decision-makers and professional audiences
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Increase consideration for products and services within target sectors
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Drive qualified website traffic and lead generation
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Strengthen credibility through association with premium content
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Support long-term brand building and sales pipeline growth
With access to Sky TV and Digital's combined monthly reach of approximately 49 million adults, One Campaign+ delivers scale without sacrificing precision. By reducing wasted impressions and focusing media spend on the audiences most likely to convert, brands can achieve greater efficiency and stronger campaign performance.
Whether your objective is awareness, lead generation, customer acquisition, or sales growth, One Campaign+ combines the impact of television with the targeting capabilities of digital advertising to deliver smarter, more accountable marketing.
Reach the audiences that matter most.
Select your audience, launch your campaign, and start driving measurable business results today.
Digital and Streaming Video plan for total video reach and frequency across all screening platforms
First-party data has become essential as 3rd party cookies decline. Utilise Contextual and Addressable Targeting advertisements
AI and advertising networks are transforming how ads are targeted and measured with a shift from CPM’s to metrics like incremental ROAS and eCPM.
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