Sky AdSmart One Campaign+ with Tesco Data 5 Pence Per View

Sky AdSmart with Tesco Clubcard Data

Turn Shopping Behaviour into Powerful TV Advertising

Combine the impact of Sky AdSmart with the power of Tesco Clubcard audience data to create smarter, more relevant TV advertising campaigns.

Instead of relying solely on broad demographics, brands can use valuable retail audience insights to identify relevant customer segments and reach households with advertising on the biggest screen in the home.

This makes the opportunity particularly powerful for brands across food and drink, health and beauty, household products, pet care, baby and family, consumer goods and retail.

Target Smarter. Reduce Wasted Reach.

Audience-led advertising helps focus your TV budget on households that are more relevant to your products and campaign objectives.

For brands already familiar with Meta and Google advertising, the principle is simple:

Choose your audience. Set your budget. Deliver your creative. Measure the response.

Now combine that approach with the attention, credibility and storytelling power of television.

Find Your Next Customer

Use Sky AdSmart to introduce your brand, build recognition and reach new audiences. Then let your search, social and ecommerce channels capture the demand TV creates.

Book with Book My Advert and put your brand in front of the households that matter.