Sky AdSmart One Campaign+ with Mastercard Data 5 Pence Per View

Sky One Campaign AdSmart with Mastercard Data

Turn Consumer Spending Insights into Powerful TV Advertising

Reach more of the customers that matter with Sky One Campaign AdSmart and Mastercard Data — combining sophisticated audience insights with the attention and impact of premium television advertising.

Mastercard audience data can help brands identify relevant consumer segments using spending and purchasing characteristics. Sky AdSmart then enables your campaign to focus on selected audiences, helping you move beyond traditional broad demographic TV advertising.

One Campaign creates a more connected approach, helping brands extend their reach across Sky’s addressable viewing environments while maintaining a consistent advertising message.

For ecommerce and digital-first brands, this provides an exciting opportunity to find new customers beyond Meta and Google. Use TV to introduce your brand, build recognition and create demand, then allow your search, social and ecommerce channels to help convert that interest into sales.

Why Choose Sky One Campaign + Mastercard Data?

• Target relevant audiences using consumer spending insights

• Reduce wasted reach with more precise audience selection

• Access the attention and impact of premium TV

• Extend your campaign across Sky’s addressable environments

• Reach new audiences beyond your existing digital channels

• Build awareness that can support search, social and ecommerce performance

Smarter data. Better targeting. Premium TV exposure. More opportunities to find your next customer.