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What is on Demand TV? VOD, SFVOD? Catchup? Streaming? what do you call it?

What is on Demand TV? VOD, SFVOD? Catchup? Streaming? what do you call it?

🎉 What is On-Demand TV? 🎉
Hey there! Have you ever heard of On-Demand TV? 🌟 It’s also known as Video on Demand (VOD), and it’s a game changer for how we watch our favourite shows! Instead of sticking to a boring broadcast schedule, you can watch whenever you want! How cool is that? 😄
Some popular VOD services include ITVX, MY5, and Channel 4. These are totally free streaming channels from major public broadcasters—also called broadcaster video on demand (BVOD). And let’s not forget about subscription platforms like Netflix, Amazon Prime, and Disney+! They let you binge-watch to your heart’s content for a monthly fee, which is what we call subscription video on demand (SVOD). 🎬🍿
🚀 Benefits of On-Demand TV 🚀
• Data-Driven Targeting: VOD is super smart! It uses real-time data to help advertisers reach just the right audience based on demographics and interests. 🎯
• Cost Efficiency: Want to save some cash? VOD advertising is usually cheaper than traditional TV! Brands can associate with popular shows without breaking the bank. 💰
🤔Differences of On-Demand TV  V TV Linear🤔
• Fragmented Audience Reach: With so many platforms out there, it can be tricky for brands to reach a wide audience. Everyone’s scattered across different services! But we know how to get in front of your target audience.📺
• Measurement: Tracking how well VOD ads are doing can be done using unique brand URL's web attribution, VOD can do the same as traditional TV! 📊
So, there you have it! On-Demand TV is shaking things up in the world of entertainment, and we’re all here for it! Let’s keep streaming! 🎉  I bet you think everyone watches VOD, well 80% still watch linear TV in real time - Live Sport still creates huge LIVE viewing audiences.