Sky Media Streaming: Reach Audiences Across Premium Streaming Content

Streaming has transformed the way audiences watch television. Viewers now move effortlessly between live TV, on-demand programmes and streaming content, often using the same television screen.

For advertisers, Sky Media's streaming channel mix provides an opportunity to reach audiences across premium content while combining the impact of television with the flexibility of digital advertising.

What Is Sky Media Streaming Advertising?

Sky Media streaming advertising enables brands to reach viewers consuming content through Sky's connected and on-demand viewing environments.

Rather than relying solely on traditional scheduled television, advertisers can extend campaigns into the streaming world and reach audiences as they choose what, when and how they watch.

This creates an important connection between traditional television, Connected TV and digital video advertising.

A Premium Streaming Channel Mix

One of the strengths of Sky Media is the breadth of content available across its advertising portfolio.

Advertisers can build campaigns around premium viewing environments spanning areas such as:

• Entertainment

• Movies

• Live sport

• News

• Documentaries

• Lifestyle

• Drama

• Family programming

This variety gives brands the opportunity to reach different audiences through the types of content they are actively choosing to watch.

The Power of Sky Sports Streaming

Live sport remains one of television's most powerful audience drivers.

Streaming extends that opportunity by allowing fans to follow sporting content across connected viewing environments.

For advertisers, this creates opportunities to align campaigns with highly engaged audiences around football, Formula 1, cricket, golf and other major sporting occasions, depending on available inventory.

Sport also generates conversation beyond the television screen, extending into search, social media, digital video and ecommerce.

Reach Audiences Across the Viewing Journey

Today's customer doesn't think in terms of linear TV, VOD or streaming.

They simply watch.

A consumer might watch live sport tonight, stream a drama tomorrow and catch up with another programme later in the week.

Sky Media's streaming advertising opportunities allow brands to follow this changing behaviour and think about total video reach rather than individual platforms in isolation.

Combine Premium Content with Audience Targeting

Streaming also creates opportunities to bring data-driven thinking into television advertising.

Depending on the advertising product, campaigns can potentially be planned around audience characteristics such as location, demographics, household composition, interests, lifestyle and viewing behaviour.

This gives advertisers an opportunity to combine two powerful elements:

Premium television content and more precise audience targeting.

A Powerful Addition for Ecommerce Brands

For ecommerce and digital-first businesses, streaming can provide another way to find customers beyond Meta and Google.

Premium video can introduce your brand to a new audience on the television screen. That customer might later see your social advertising, search for your product or visit your ecommerce store.

Streaming can therefore help create demand that performance marketing subsequently captures.

Build a Total Video Strategy

The future of television advertising isn't about choosing between linear TV and streaming.

It's about understanding how they work together.

Linear TV can deliver mass reach. Streaming can extend that reach. VOD can add flexibility and targeting. Live sport can create highly engaged shared viewing moments. Digital channels can reinforce the message and capture consumer action.

Together, these environments can create a much stronger advertising strategy.

Discover the Sky Media Streaming Channel Mix

Sky Media's streaming portfolio gives advertisers an opportunity to combine premium content, connected viewing, audience targeting and the impact of the television screen.

For brands looking to reach new audiences and diversify their advertising, streaming can become an important part of the media mix.

Don't just follow where television has been. Advertise where television audiences are going.

Explore the Sky Media streaming channel mix with Book My Advert and discover how premium streaming advertising could help grow your brand.