Sky YouTube Advertising: Premium Content, Powerful Targeting and Greater Brand Reach

Today's audiences don't just watch television. They move between the biggest screen in the home, mobile devices, tablets and online video throughout the day.

For advertisers, that creates an opportunity to take the strength of premium Sky content and extend it into the world of YouTube.

Sky YouTube advertising gives brands access to premium, brand-safe content environments combined with the reach, flexibility and targeting capabilities of digital video.

Through Book My Advert, brands can book a campaign online for a full calendar month, creating a simple way to add premium video to their advertising strategy.

Reach Audiences Across Sky's YouTube Content

Sky's YouTube presence gives advertisers access to different content environments and audiences.

@SKYOfficial

Put your brand alongside content showcasing Sky's latest entertainment, programming, promotions and major events.

@SkyNews

Reach audiences consuming breaking news, journalism, interviews, features and analysis from one of the UK's best-known news brands.

Sky Info

Connect with highly engaged football audiences through content including highlights, training, player features and behind-the-scenes access.

The variety of content allows advertisers to reach audiences around their interests while benefiting from the recognition associated with Sky.

Extend Your Reach Beyond Traditional Television

One of the biggest advantages of Sky YouTube advertising is the opportunity to complement an existing TV or VOD strategy.

Sky reports the potential for 33% incremental reach compared with traditional TV and VOD, helping advertisers connect with additional viewers across digital screens.

For brands already investing in social, search or television, this provides another opportunity to increase exposure without relying on a single advertising environment.

Reach Consumers When They're Engaged

YouTube is an active viewing environment.

People choose what they want to watch, search for content they're interested in and move between entertainment, news, sport and other subjects throughout the day.

Advertising alongside relevant Sky content allows brands to become part of those viewing moments.

And because viewers often have another connected device close at hand, exposure to an advert can potentially lead to immediate actions such as searching for a brand, visiting a website or exploring a product online.

For ecommerce businesses in particular, that connection between video exposure and online discovery can be extremely valuable.

Smarter Audience Targeting

Premium content becomes even more powerful when combined with relevant audience targeting.

Depending on the campaign options available, Sky audience capabilities can help advertisers target using factors including:

• Location

• Household composition

• Age

• Lifestyle and audience segments

Rather than simply buying large volumes of impressions, brands can focus their advertising on the audiences most relevant to their products and growth objectives.

Short-Form Video Built for Attention

Not every advertising message needs 30 seconds.

Short-form formats can help brands communicate a memorable message quickly, making them particularly useful for product launches, promotions, ecommerce campaigns and brand-awareness activity.

From six-second pre-roll advertising to longer video formats, businesses can choose creative suited to their message and campaign objective.

The key is to make those seconds count.

Strong branding, a clear proposition and a memorable reason to take action can turn a short exposure into the beginning of a customer journey.

Premium Content with Brand Safety in Mind

Where an advertisement appears matters.

Brands want the scale of digital advertising without sacrificing the quality of the environment surrounding their message.

Sky's YouTube environments provide advertisers with access to recognised content across areas such as entertainment, news and sport, creating opportunities to advertise within premium content environments.

For growing brands, that can provide an important combination: digital reach alongside established media content.

An Opportunity for Ecommerce and Growing Brands

Many businesses already spend heavily across Meta and Google.

Sky YouTube provides an opportunity to add another source of audience discovery.

A potential customer could first encounter your brand alongside Sky content on YouTube, later search for the business, encounter a social advertisement and ultimately make a purchase online.

That's why premium video shouldn't necessarily be viewed separately from performance marketing.

It can help create the awareness and demand that your performance channels subsequently capture.

Put Your Brand in Front of New Audiences

Sky YouTube brings together premium content, digital video, audience targeting and cross-screen reach.

For brands looking to increase awareness, reach new customers and diversify beyond their existing advertising channels, it provides an exciting addition to the marketing mix.

Go beyond the audiences who already know you. Put your brand alongside premium Sky content and give your next customer a reason to discover you.

Book your full-calendar-month Sky YouTube campaign online with Book My Advert.