Powerful Brand Experiences Driven by Live Sport with Sky Pub

Live sport brings people together. With hundreds of live matches across men’s and women’s domestic football, alongside major international sporting competitions, Sky Pub gives advertisers an opportunity to reach passionate sports audiences in highly social environments.

Reach Audiences Where They Watch Sport

Sky Sports channels deliver a dedicated advertising feed to pubs, clubs, hotel bars, retail venues and health clubs across the UK.

This creates a powerful Out-of-Home advertising opportunity, allowing brands to connect with audiences while they are watching the sporting moments that matter most.

Unlike watching alone at home, live sport in a venue is a shared experience. Fans are engaged, conversations are happening and attention is focused on the screen — creating an exciting environment for brands to be seen.

Connect with Valuable Sports Audiences

Sky Pub advertising provides an opportunity to reach consumers who may not necessarily subscribe to Sky Sports at home.

The audience can include younger, working consumers with interests spanning sport, technology, automotive, entertainment and premium products and services.

For advertisers, this provides an additional opportunity to reach consumers outside their usual digital and television advertising environments.

Advertising Across Multiple Venue Types

Pubs and Clubs
Reach passionate fans gathering to watch live football and other major sporting events in a highly social atmosphere.

Hotel Bars
Connect with guests and sports viewers in environments where longer dwell times can create valuable opportunities for brand exposure.

Health Clubs
Put your brand in front of active, health-conscious consumers while sports and news content is playing throughout the venue.

Retail Environments
Extend campaign visibility into commercial locations through major sporting moments and breaking news.

Make Your Brand Part of the Sporting Moment

From the anticipation before kick-off to the drama of the final minutes, live sport creates moments when audiences are emotionally invested and highly engaged.

Sky Pub advertising allows your brand to become part of that experience.

For businesses looking to extend their reach beyond traditional television and digital advertising, Sky Pub provides a distinctive way to combine the impact of TV, live sport and Out-of-Home advertising.

Put your brand where the fans are. Reach engaged sports audiences with Sky Pub advertising through Book My Advert.