Sky Media Sports Marketplace: Put Your Brand at the Heart of Live Sport
Live sport delivers something few other advertising environments can match: passionate fans, premium content and the excitement of watching the action as it happens.
Sky Media’s Sports Marketplace gives brands opportunities to advertise around some of the biggest sporting events, helping businesses connect with highly engaged audiences across live and streaming environments.
Event Lockout: Own the Sporting Moment
For brands looking to make a major impact, Event Lockout provides the opportunity for an exclusive advertising presence around selected sporting events.
It can help your brand stand out during high-profile sporting moments and reach audiences while their attention is focused on the action.
Event Access: Get Closer to the Fans
Event Access gives advertisers opportunities to reach premium sports audiences around Sky Sports and TNT Sports content.
From Premier League football and Formula 1 to other major sporting occasions, brands can align their advertising with the sports and events that matter to their target customers.
Multi-Event Packs: Extend Your Campaign
Don't want to focus on just one event?
Multi-Event Packs provide curated combinations of sporting events, helping brands build greater reach and frequency across multiple viewing occasions.
With different sports and campaign options available, advertisers can select opportunities that better match their audience, objectives and budget.
Reach Passionate Sports Audiences
Sport attracts huge and diverse audiences.
Football alone provides access to millions of passionate fans, while Formula 1, cricket, golf and other sports offer advertisers opportunities to reach different consumer groups.
The key isn't simply reaching more people.
It's about putting your brand in front of audiences while they're highly engaged with something they genuinely care about.
Live Sport Creates Conversation
The impact of sport extends far beyond the television screen.
A major goal, controversial decision or dramatic finish can immediately generate conversation across social media, messaging, news websites and digital video.
Advertising around these moments gives brands an opportunity to become part of a much bigger cultural conversation.
Build Awareness and Purchase Consideration
Sports advertising can do more than generate impressions.
Repeated exposure around premium sporting content can help brands build awareness, familiarity and consideration with potential customers.
For growing businesses, appearing alongside major sporting events can also help create the perception of a bigger, more established brand.
Put Your Brand Where the Fans Are
Whether you're looking for exclusivity around a major event, access to a specific sports audience or exposure across multiple events, Sky Media's Sports Marketplace provides different ways to make live sport part of your advertising strategy.
Big events. Passionate fans. Premium content. Powerful brand exposure.
Discover Sky Media Sports Marketplace opportunities through Book My Advert and put your brand at the heart of the action.
