Sky Media Sports Marketplace: Put Your Brand at the Heart of Live Sport
Live sport creates something few other forms of media can match: large, passionate audiences watching the same event at the same time.
Sky Media’s Sports Marketplace gives advertisers the opportunity to place their brands alongside major sporting moments and connect with highly engaged fans across premium viewing environments.
Whether you want exclusivity around a major fixture or access to a selection of sporting events, there are options for different campaign objectives and budgets.
Advertising Options
Event Lockout
Make a major sporting moment your brand’s moment.
Event Lockout provides advertisers with an opportunity for exclusive advertising presence around selected sporting events, helping a brand stand out when audience attention is at its highest.
Event Access
Reach streaming audiences watching premium live sport across Sky Sports and TNT Sports.
Event Access provides an opportunity to connect your advertising with specific sporting occasions and the passionate audiences following them.
Multi-Event Packs
Want to build frequency across multiple sporting moments?
Multi-Event Packs bring together selected events, allowing advertisers to develop a broader sports strategy while choosing an option appropriate to their available budget.
Advertise Around the Sports Fans Love
The Sports Marketplace provides opportunities around some of the biggest sporting competitions and events, including:
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Premier League football
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UEFA Champions League
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Formula 1
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Golf
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Cricket
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Other major sporting events
Availability will vary according to the sporting calendar and advertising inventory.
Why Is Live Sport So Powerful for Advertisers?
Reach Highly Engaged Audiences
Sports fans aren't simply watching content — they're invested in the outcome.
The anticipation, excitement and unpredictability of live competition creates a highly engaging viewing environment for advertisers.
Be Part of the Moment
Unlike many forms of on-demand entertainment, sport has enormous value right now.
Fans want to see the goal, race, wicket or winning moment as it happens.
That creates valuable simultaneous audiences and opportunities for brands to become associated with some of the most talked-about moments in television.
Extend the Conversation Beyond TV
The impact of major sporting events doesn't stop when viewers leave the television screen.
Highlights, analysis and conversations continue across social media, digital video, news and online communities.
A strong sports advertising campaign can therefore become part of a much wider cultural conversation.
Build Awareness and Consideration
Repeated exposure around premium sport can help increase brand recognition, familiarity and consideration.
For growing brands, it can also provide an opportunity to appear alongside major advertisers and premium content, helping establish greater visibility and credibility.
You Don't Have to Be a Global Brand to Advertise Around Sport
Sports advertising can sometimes be perceived as something reserved for businesses with enormous marketing budgets.
The range of products available through the Sports Marketplace can provide different ways to approach premium sports advertising.
The key is choosing the right event, audience and campaign structure for your budget and objectives.
Put Your Brand Where the Fans Are
From Premier League football and Champions League nights to Formula 1, cricket and golf, live sport creates moments when audiences are watching, talking and emotionally engaged.
That's an environment brands can use to get noticed.
Don't just advertise around content. Become part of the sporting moment.
Explore Sky Media Sports Marketplace opportunities through Book My Advert and discover how live sport could become part of your next advertising campaign.
