Get to Know Sky AdSmart and One Campaign+
Reaching a large audience is important. Reaching the right audience is even more powerful.
Sky AdSmart, together with One Campaign+, gives brands a smarter way to approach television advertising by combining premium content, audience targeting and multi-channel reach.
Whether viewers are watching live television or enjoying content on demand, brands have opportunities to connect with relevant audiences across Sky's extensive advertising ecosystem.
What Is Sky AdSmart?
Sky AdSmart brings audience targeting to television.
Instead of relying solely on traditional broad TV audiences, advertisers can select the types of households and consumers they want their campaigns to reach.
This gives businesses the opportunity to combine two major advertising strengths:
The impact of television with the targeting capabilities modern marketers expect from digital advertising.
Reach Audiences Across a Huge Range of Channels
AdSmart-enabled advertising can give brands access to an extensive range of television channels and premium content environments.
That means your campaign isn't restricted to one programme or one type of viewer.
Whether your target customers are interested in sport, entertainment, news, lifestyle or other content, audience-led advertising helps put the focus on finding the people who matter to your business.
Target the Audience, Not Just the Programme
This is where AdSmart becomes particularly interesting for modern brands.
Rather than simply choosing a programme because you think your customers might be watching, campaigns can use audience data to improve targeting.
Depending on the campaign, targeting options can include factors such as:
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Location
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Demographics
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Household characteristics
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Lifestyle
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Interests
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Consumer behaviour
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Relevant audience segments
This allows advertisers to begin with a much more useful question:
Who is our next customer?
What Does One Campaign+ Add?
Today's audiences don't watch television in just one way.
They move between live TV, on-demand content and connected viewing environments.
One Campaign+ reflects this changing behaviour by helping advertisers take a more joined-up approach to reaching audiences across different viewing experiences.
Instead of thinking about individual screens and platforms in isolation, brands can focus on building effective audience reach across the wider campaign.
Reduce Wasted Reach
For many advertisers, particularly growing brands, efficiency matters.
If your product is relevant to a particular type of consumer, you don't necessarily want to spend your entire budget reaching households unlikely to be interested.
Audience targeting can help concentrate advertising investment around the consumers that matter most.
That can make sophisticated television advertising relevant to ecommerce businesses, SMEs, regional advertisers and brands trying TV for the first time, as well as established national advertisers.
Television Advertising for Digital-First Brands
If your business has grown through Meta, Google or other digital platforms, audience-led television advertising can feel much more familiar than traditional TV buying.
You already understand the principle:
Choose an audience. Deliver relevant creative. Measure performance. Learn. Optimise. Scale.
AdSmart brings that audience-first thinking to television.
And importantly, TV doesn't need to replace your existing digital advertising.
Television can create awareness and demand. Search and social can reinforce the message. Your website or ecommerce store can then convert that interest into customers.
Reach the Right Audience with the Power of Television
In a crowded advertising market, simply generating more impressions isn't enough.
Brands need to find new, relevant audiences and give those consumers a reason to remember them.
Sky AdSmart and One Campaign+ provide an opportunity to combine audience intelligence, premium content and the impact of television within a more connected advertising strategy.
Find your audience. Reach them across their viewing journey. Build your brand. Turn attention into growth.
Discover Sky AdSmart and One Campaign+ advertising opportunities through Book My Advert.
