Overview
ITVX is soaring in April 2025! 🚀 It’s now the top commercial BVOD platform with phenomenal audience engagement! 🎉

Key Metrics

• Monthly reach: 24.2 million!

• Streaming hours: 539 million (+17% YoY)!

• Awareness among adults: 93%!

Content Performance

• Entertainment & Reality: A whopping +54% YoY increase in streaming hours!

• Key shows:

• Celebrity Big Brother: 10.1 million hours! 🎊

• Britain’s Got Talent: 3.6 million hours! 🎉

• Soaps: Also performing strongly with +36% YoY growth!

• New viewers in April: Over 2.5 million! 🤩

Viewing Trends

• Peak viewing times: 7-10pm — the best time for ads! 💥

• Drama series Grace: Averaging 1.4 million viewers per episode!

Campaign Metrics

• Viewing of 16-34s: 36%!

• Brand safety: 100%!

• Completed view average: 99%!

• Viewability: 99%!

• Big screen average: 1.7 viewers per impression — 79%!

Verification

• All quality metrics are verified by DoubleVerify! 📊

Let’s keep this momentum going! 🌟