Unlocking the Power of Sky AdVance: A Game Changer for Digital Campaigns

In today’s fast-paced digital landscape, advertisers are constantly searching for innovative ways to reach their target audiences effectively. Enter Sky AdVance—a cutting-edge tool that leverages first-party viewing data to redefine how we approach online campaigns. Here’s why Sky AdVance should be on your radar.

What is Sky AdVance?

Sky AdVance allows brands to buy online campaigns tailored to specific audiences identified through extensive viewing data. This data is collected from over 500 channels, including popular networks like BBC, ITV, and Channel 4, offering insights into viewing habits and preferences across 4 million households.

Building Your Campaign

Sky AdVance simplifies the campaign process into three key steps: Build, Match, and Deliver.

• Build: Identify your target audience based on their viewing behaviours.

• Match: Utilise Adobe Audience Manager to align Sky and digital IDs, ensuring precise targeting.

• Deliver: Launch ads not only on Sky’s platforms but also on over 4,000 brand-safe third-party sites.

Extend Your Reach

A standout feature of Sky AdVance is its ability to extend your TV campaigns online. By identifying viewers who haven’t seen your TV ad, you can serve targeted online ads to boost reach. This method ensures that you’re not just reaching the same audience repeatedly but expanding your brand’s visibility.

Reinforcement and Retargeting

Sky AdVance also allows for reinforcement of your messaging. If your audience has seen your TV ad, you can increase their exposure through online ads, perfect for conveying sequential messages. Additionally, the platform’s retargeting capabilities let you engage users who have interacted with competitor ads, ensuring you remain top-of-mind.

Supercharged Audiences

Combining viewing and browsing behaviour, Sky AdVance offers supercharged audiences for faster activations. This means you can reach hard-to-engage viewers and fans of major events like the World Cup or Wimbledon, capitalising on their passion points.

Measurement and Insights

With upcoming features like web attribution, Sky AdVance promises to enhance your understanding of the user journey. Whether it’s increasing website visits or boosting transactions, having robust measurement tools means you can continuously refine your strategies.

Conclusion

Sky AdVance is not just another tool—it’s a revolutionary way to enhance your digital advertising strategy. By harnessing detailed viewing data, brands can create highly targeted campaigns that resonate with their audiences. Whether you’re a small business or a global brand, leveraging Sky AdVance could be the key to unlocking your campaign’s full potential.

Are you ready to elevate your advertising game with Sky AdVance? Let us know how you plan to use this innovative tool!