🌟 Overview - Advertise in a Brand Safe Environment on ITV's you Tube channel content.
• ITV is taking YouTube by storm as a fabulous new platform for engaging audiences and advertising opportunities! 🎉
🚀 ITV’s YouTube Strategy
• For 70 years, ITV has been a beloved part of British television! 📺
• Millions have been streaming ITV content via ITVX since 2022, and it’s growing every day!
• YouTube is the exciting new frontier for ITV to connect with viewers! 🌍
👥 Audience Engagement
• Did you know that 70% of YouTube users watch full episodes of TV content? How cool is that! 😍
• A whopping 76% use YouTube for all things TV!
• 71% of households are enjoying premium content on YouTube with family and friends! 🎉
💼 Advertising Opportunities
• Advertisers can now connect with ITV’s fabulous UK audiences on YouTube!
• Premium TV content offers 100% brand safety and high production values! 💎
• With over 65 channels, ITV delivers more than 1 billion ad impressions every year in the UK! Wow!
📊 Demographics
• The audience is made up of 60% males and 40% females!
• Young adults (18-34) represent a fantastic 48% of the viewers! 🎈
• ITV reaches diverse audiences across all major demographics!
📈 Performance Metrics
• With 10.4k hours of amazing content available across 67 channels, there’s something for everyone!
• ITV has 670 million views and 3.5 billion minutes watched, showing incredible growth year-on-year! Can you believe it?!
📺 Content Portfolio
• Reality & Entertainment: 300 million annual views with hit shows like Love Island and The Graham Norton Show! 🌟
• Factual: High-quality documentaries that keep viewers hooked!
• Soaps & Drama: Loyal audiences adore shows like Coronation Street! 💖
• Food & Lifestyle: Engaging content that tickles everyone’s taste buds! 🍽️
• Sports: Catch all the thrilling moments from major events and highlights! ⚽️
🎯 Campaign Management
• ITV offers flexible targeting options for advertisers to hit their goals!
• Brands can easily tailor campaigns by content type, demographics, and devices!
• Differentology will conduct exciting studies to assess brand impact! 📊
Get ready to engage with ITV on YouTube! It’s going to be an amazing journey! 🎉