Breaking Through the Myths: Unlocking ITVX for Your Brand

Are you a marketing professional wondering if ITVX could be the secret weapon for your brand? Let’s dive into some common myths that might be holding you back from exploring this dynamic platform!

Myth 1: TV is Only for Big Brands

Many believe that television advertising is reserved for major players with hefty budgets. Not true! ITVX has no minimum spend, making it accessible for scale-up and challenger brands. This means you can test the waters of TV advertising without breaking the bank. Plus, with initiatives like Backing Business, there are opportunities for matched funding!

Myth 2: TV Only Drives Upper Funnel Metrics

Another common misconception is that TV doesn’t contribute to conversions. This couldn’t be further from the truth! For instance, Persimmon Homes, one of the top house builders in the UK, experienced a remarkable 47% uplift in conversions when they integrated ITVX with their radio and social media strategies. Not only that, but they recorded a staggering 610 incremental enquiries! ITVX is equipped with a suite of outcome-based measurement solutions suitable for brands of all shapes and sizes.

Myth 3: TV is Less Accountable Than Digital

Some folks think that digital is the only accountable advertising medium. ITVX challenges this belief by offering over 20,000 data points that allow for precise targeting. All of this is readily available on our self-serve booking platform, Planet V. This level of transparency means you can measure the effectiveness of your campaigns just as you would with digital ads.

Myth 4: TV Can’t Reach My Audience

Worried that ITVX won’t connect you with the right audience? Fear not! We have a wealth of case studies showcasing the effectiveness of ITV campaigns across various categories. This demonstrates that ITVX can indeed reach your desired audience, no matter your industry.

Myth 5: TV Won’t Work for My Brand

It’s time to rethink this notion! ITVX is designed to cater to diverse brands, offering flexibility and creative solutions. Whether you’re a start-up or an established brand, there’s a place for you on ITVX. Don’t let outdated ideas stop you from exploring new avenues!

Myth 6: Creative Costs are a Barrier

Finally, let’s address the elephant in the room: creative costs. Many brands shy away from TV because they think it’s too expensive. However, ITV has an in-house creative production service that charges only for hard costs, like voiceover artists. They don’t add any margins for their time, making it easier for you to produce high-quality ads without a hefty price tag. Additionally, social media assets can be repurposed as TV ads, further reducing costs!

Conclusion: Embrace the Possibilities with ITVX

In conclusion, ITVX is not just for big brands or those with massive budgets. It’s a versatile platform that can drive conversions, reach your target audience, and provide accountability similar to digital marketing. By busting these myths, we hope you feel empowered to explore the potential of ITVX for your brand! Don’t let misconceptions hold you back from making a breakthrough in your marketing strategy!