British television is unique – ClearCast (a division of the Advertising Standards Agency) require adherence to some of the most robust legal and technical checks in the world, ensuring the UK remains one of the safest and highly regarded TV advertising platforms in the world. This is for all types of adverts, including Pause Ads.
To ensure your commercial launches on the correct date, please respond to one of the following:
1) I already have a TV-ready creative asset.
Great! Please email the clock-number to click@bookmyadvert.com. If you’re unsure where to find this, your existing TV creative team will be able to help you.
2) I don’t yet have a TV-ready creative asset that’s been approved by ClearCast.
You may be using a creative asset on YouTube or other social media channels that’s not been approved for TV broadcast. If that’s the case, please ensure your chosen TV creative team resolve this and generate a clocked copy as soon as possible. Once they have, please send the clock number to click@bookmyadvert.com If you don’t have access to a creative team, please see below.
3) Help! I don’t have a TV-ready creative asset and don’t know how to go about getting one!
Don’t worry – we’ve got you! Our sister company, TVADSWORK Limited, have an experienced in-house creative team who can help. They’ve made hundreds of TV commercials – so you’re in safe hands to either produce one from scratch or help approve an existing asset. Please email hello@tvadswork.com to get started, or fill in their online creative questionnaire.
If you need any additional help or guidance surrounding your creative, there is a handy guide available.
Please remember, your campaign cannot go live until a cleared and clocked creative asset has been delivered to the broadcaster.
Thank you once again for using BookMyAdvert.com and we look forward to delivering your campaign.
Best wishes
Click
