How and Why a Garden Centre Benefited from Advertising on Big Screen TV

In a world overflowing with digital distractions, standing out as a local business can be a real challenge. For garden centres—often family-run and deeply rooted in their communities—the need to attract both loyal regulars and new visitors is more important than ever. That’s exactly why one garden centre decided to invest in advertising on big screen TV, and the results surpassed expectations.

Why Choose Regional Big Screen TV Advertising?

• High Visibility: TV screens in high-traffic locations catch viewers’ attention in a way no online banner ever could. This exposure ensured the garden centre’s vibrant displays and promotions reached thousands every week.

• Community Reach: Advertising on big screens in local venues—like gyms, cafes, and retail stores—allowed the centre to connect with people in their daily routines, building trust and brand recognition.

• Immediacy: With regular updates to their ads, the centre promoted special offers, seasonal plants, and weekend events—driving more footfall at just the right moments.

The Results

Web Traffic:  The number of web visits during the campaign rose by 38%. 

• Increased Footfall Traffic: The number of weekend visitors jumped by 28% during the ad campaign. More families, home gardeners, and aspiring landscapers stopped by after seeing the bright, engaging TV ads.

• Boosted Sales: Promotions featured on the big screen saw up to a 20% increase in uptake compared to previous years. The visibility translated directly into more sales.

• Enhanced Brand Awareness: Surveys indicated that community brand recall doubled, with new customers mentioning the TV ads as their source of awareness. 

A Growing Opportunity

Advertising on big screen TV transformed this garden centre’s local presence, setting it apart from competitors and fostering a stronger connection with its community. It’s proof that, when it comes to bringing customers through the gate, seeing really is believing.