Overview

• Exciting news! 🎉 British adults are now spending more time on their mobile phones than watching TV for the very first time! 📱✨

Key Findings

• Average Usage:

• Mobile phones: an amazing 3 hours 21 minutes per day! 🚀

• TV viewing: just 3 hours 16 minutes per day. 📺

• Generational Trends:

• Ages 15-24: Almost 5 hours on mobile! 😲📱

• Less than 2 hours on TV! 😱

• Ages 65-74: 4 hours 40 minutes on TV! 📺

• Under 2 hours on mobile! 🤔

• Usage Patterns:

• Mobile phones are used consistently throughout the day! 🕒

• TV viewing peaks in the evening, while computer use follows the workday! 🏢

• Overall Screen Time:

• On average, adults are spending a whopping 7 hours 27 minutes on screens! 😮📱

• That’s an increase from 6 hours 36 minutes in 2015! 📈

• Emotional Impact:

• People are 52% more likely to feel relaxed when watching TV! 😌

• They’re 55% more likely to feel sad when watching videos on mobile! 😢

Expert Comments

• Dan Flynn, Deputy Research Director:

• “This is a monumental milestone! Mobile is now at the forefront of our daily lives! 🎊”

• He emphasises how mobile is always within reach! 📱❤️

• Denise Turner, Incoming IPA Research Director:

• “This is an exciting time for media habits! The evolution is incredible! 🚀”

• She highlights the importance of understanding how people interact with media! 📊💡