Addressable Tv Solutions with Sky Advance

March 16, 2026

Retarget viewers who saw your TV ad with additional messaging online:

1. Identify audiences who viewed your TV ad using cross-channel attribution tools or partnerships with TV data providers.

2. Serve digital ads to these viewers on platforms like social media, websites, and YouTube.

3. Enhance your online ad with more messaging—offer more details, respond to possible questions, add a stronger call to action, or highlight limited-time offers.

4. Ensure consistent branding and visuals to reinforce recall from the original TV ad.

Example:

• TV ad message: Introducing our new household cleaner.

• Online retargeting message: Already seen us on TV? Discover why thousands are making the switch—shop now for 20% off!

Introducing

Rich text

Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.

Sky Digital Online Advertising UGC Ad Space for Sky Webs and Apps 1 pence per view

£0.01

Sky 10 Second UGC Digital Ad Space on Sky Sport Network 3 pence per view

£0.03

Extend Meta and Google to Sky 10 Second YouTube Channel 3 pence per view

£0.03

Sky UGC Digital Solution 6, 10, 15 seconds Attention 3 pence per view

£0.03

Sky Digital Pre Roll Video Advertising 6 seconds UGC Ad Space 2 pence per view

£0.02

Sky Advance 3p Per View 10, 15 or 20 seconds Viewing Habits

£0.03