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ITV YouTube 3p Per View TV Advertising Costs - 20" Non-Skippable Targeted

Low Cost, High Quality Content Targeting by Context, Region, Gender and Age.

Select your targeting options across ITV's biggest shows, reality, Entertainment, Sport, Factual and of course, the Soaps.

ITV’s biggest shows are now available to advertisers on YouTube — for just 3p per view. This is your premium gateway to brand-safe content, offering unbeatable flexibility and scale. Whether it’s high-stakes drama or morning show chit-chat, your brand turns up where viewers are most engaged.

Massive Reach, Made for AV Impact

- 1 billion ad impressions annually  
- 65+ channels across genres  
- 17 million unique monthly users  
- 3.5 billion+ minutes watched per year  
- Nearly half of all views via Connected TV

Viewers lean in — your message stands out. Select genre, age, regions and context. 

 Who’s Watching?

- 48% aged 18–34  
- 30% aged 35–54  
- Balanced 60/40 male-female split  
- High attention via big-screen co-viewing  
- Adds up to +3.5% incremental reach on top of ITV Linear & ITVX

Ready to make your brand smarter, stronger, and more cost-effective?


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ITV YouTube 3p Per View TV Advertising Costs - 20" Non-Skippable Targeted

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