Why use Digital Audio for your brands? Digital Audio advertising combines data-driven precision, creative flexibility, and actionable measurement, helping brands connect with audiences in meaningful moments and drive real business results.
Precise Targeting:
Access rich, first-party data from millions of listeners across top radio and publishing brands, allowing for detailed audience segmentation by demographics, interests, intent, and lifestyle. Reach specific consumer groups—like commuters, parents, or fitness fans—rather than relying on broad brand audiences.
Engaging, Contextual Experiences:
Deliver audio ads in moments where listeners are most attentive, such as during commutes, while shopping, or at home, ensuring higher engagement.
Versatile Formats:
Tap into multiple powerful ad formats, including live streams, podcasts, interactive and dynamically optimised creatives, to suit different campaign goals and creative ideas.
The best part is transparent Measurement & ROI:
Benefit from advanced tracking tools (like Audio Pixel) to measure real conversions, not just impressions—see exactly how many listeners visited your website or took action.
Access comprehensive reporting that breaks down reach, engagement, device usage, and more, maximising accountability and insight.
Scalability and Brand Safety:
Run campaigns across a trusted and extensive network, ensuring both wide reach and brand-safe environments. Prioritise audience segments with optimal inventory, ensuring your message scales effectively and reaches the right ears.