C4 YouTube Advertising Refined by Device, Region, Gender and Age.
• Channel 4 offers a diverse range of premium content on the C4 YouTube channel.
• Viewers are 2-3 times more likely to engage positively with premium content.
• 50% of YouTube views come from connected TV, significantly higher than the broadcaster average .
• Average watch time on C4 content is 48% longer than the YouTube average.
• Premium content leads to higher brand trust and credibility.
• Case studies show substantial uplift in brand awareness and consideration when advertising on C4 YouTube.
• Brands see improved engagement metrics, including higher completion rates on ads.