ITV1 is where the nation comes together.

ITV1 is a major commercial television channel, reaching a broad audience and is synonymous with big-hitting entertainment and reality shows, sport, national and regional news coverage and high-quality drama.

As a linear TV channel, it is typically watched live rather than pre-recorded and features content that fosters high social engagement and a shared viewing experience. It is also a valuable platform for those wishing to target households with children. In 2023, for example, 41% of households with children watched ITV1 within an average week, equating to 2.9 million viewers and in an average month, this rose to 60% of families with children, which is 4.2 million.

However, it is the regional focus offered by ITV1 that is its greatest strength. It’s deeply embedded in their DNA, and it makes them the only broadcaster offering advertisers the flexibility to target consumers at national, macro, regional, and micro levels, allowing brands to select their ideal audience.

The TV advertising market across all broadcasters in nations and regions has seen remarkable growth over the past decade, now valued at over £800m. That’s how much regional agencies of all sizes invested in TV on behalf of their clients last year, with regional advertising becoming an increasingly significant part of the UK’s total TV ad spend.

As businesses adapt to the evolving cost-of-living crisis and work to support their customers, ITV’s 14 regions offer a strategic way to de-risk your advertising. By aligning your campaigns with your audience and operational realities, you can maximise impact. Here’s how: -

• Customise Creatively: Deliver region-specific messages or use local accents for greater relevance.

• Target Strategically: Increase spend in regions where your stores are open.

• Expand Flexibly: Add new regions to your campaign week by week.

• Optimise with Insights: Leverage our regional planning capabilities to align campaigns with business outcomes.

• Manage TV Advertising Costs and Risk: Regional advertising helps you stay agile and budget-conscious.

With ITV's regional advertising offering excellent value for money, you can achieve your goals while spending less