📺 What’s Linear TV All About?
Hey Team! 🎉 Let’s dive into the world of Linear TV! This is your classic way of watching television, where shows are broadcasted on a set schedule. Viewers tune in at specific times to catch their favourite programmes through cable, satellite, or even good old-fashioned antennas! Think channels like ITV, Channel 4, and Sky! 🌟
🎉 Benefits of Linear TV Advertising
• Great for all Audiences: Many folks who enjoy linear TV are harder to reach online, making this a fab way to connect with older viewers!
• Boosts Brand Credibility: Ads on reputable networks build trust! Brands get a cool credibility boost when they’re featured on well-known channels!
• Perfect for Live Events: Whether it’s sports or award shows, linear TV is a superstar during major live events! Engaged audiences are ready to watch and interact! 🏆
⚠️ Drawbacks of Linear TV Advertising
• Targeting: Advertisers often have to rely on general assumptions about viewers based on the shows being aired. It’s a bit tricky but delivers simultaneous mass reach.
• Less Flexibility: Need to make last-minute changes? Ad slots need be booked well in advance, which can be a bit restrictive, however our relationship with the traffic departments does help with flexibility and spot manoeuvres.
• Higher Costs: Premium slots can come with a hefty price tag! That might make it tough for smaller businesses to jump in! 💸 There is a channel mix for all budgets and Sky could be a great starting point for smaller brands to dip their toe in the water.
So, there you have it! Linear TV is a classic advertising method with both amazing perks and a few challenges! Let’s keep these in mind when we’re planning our strategies! Happy brainstorming! 🚀