TV Viewing Trends: Why Paramount Is a Powerful Advertising Platform

Television continues to deliver something advertisers value enormously: large, engaged audiences watching premium content on the biggest screen in the home.

From blockbuster movies and major drama series to entertainment and family programming, Paramount offers brands opportunities to connect with viewers across a broad range of content and audience groups.

Premium Content Attracts Powerful Audiences

Some of Paramount's strongest-performing titles demonstrate the scale and variety of its programming:

• Top Gun: Maverick – 3.26 million viewers

• Yellowstone – 2.03 million viewers

• Special Ops: Lioness – 1.46 million viewers

• Star Trek: Strange New Worlds – 1.38 million viewers

• Halo – 967,000 viewers

• Paw Patrol: The Mighty Movie – 706,000 viewers

For advertisers, popular programming provides more than audience numbers. It creates an opportunity to position your brand alongside content people have actively chosen to watch.

Reach Audiences Across Different Age Groups

Television continues to reach consumers across a wide range of ages.

The audience data provided shows particularly strong viewing among older consumers, with 31% aged 65+ and 18.3% aged 55–64. But meaningful audiences also exist across younger age groups, including 25–34s, 35–44s and families with children.

This diversity gives advertisers opportunities to select programming and campaigns that complement the customers they want to reach.

Connect with Valuable Consumer Groups

The audience profile also demonstrates broad reach across socioeconomic groups, with AB audiences representing 31.6% and C1 audiences 24.1% of the reported viewing.

For brands selling products and services where household income, lifestyle or purchasing power matter, premium television content can provide a valuable environment for building awareness and consideration.

Great Content Creates Great Advertising Opportunities

Successful television advertising isn't simply about buying impressions.

Content creates context.

When audiences become invested in a major drama, blockbuster movie or entertainment franchise, advertisers have an opportunity to become part of that premium viewing experience.

That can help brands generate awareness, familiarity and recognition beyond the crowded environments of social and search advertising.

Make Paramount Part of Your Advertising Mix

Your customers don't spend all their time on one platform, so your advertising shouldn't have to either.

Paramount can become part of a broader strategy combining television, streaming, digital video, search, social and ecommerce marketing.

Use premium content to introduce your brand. Build recognition through repeated exposure. Then allow your digital channels to help capture the demand your advertising creates.

Join the TV Advertising Revolution

Whether you're an established television advertiser or a growing brand considering TV for the first time, Paramount provides an opportunity to put your business alongside recognisable, premium entertainment watched by valuable audiences.

Don't limit your growth to the platforms you're already using.

Reach new audiences. Build brand recognition. Make premium content part of your growth strategy.

Join the TV advertising community and discover Paramount advertising opportunities with Book My Advert.