Maximising Brand Recall with Sky Media’s 6” Ad Format on Sky Go Live

In a recent campaign, Birra Moretti demonstrated the power of Sky Media’s innovative 6” ad format on Sky Go Live. Placed ahead of live streaming content in a premium, brand-safe environment, these ads achieved an impressive 69% recall rate—significantly higher than the Sky VOD norm of 39%. This high recall underscores the format’s exceptional cut-through, making ads more memorable.

The campaign also boosted top-of-mind consideration for Birra Moretti from 7% to 12%, highlighting the effectiveness of contextual advertising in engaging viewers. Overall, Sky Go’s 6” ad format proves to be a highly effective tool for brands seeking to enhance awareness and consideration through targeted, premium placements.