• Wide and Growing Reach: Streaming platforms like Netflix, YouTube, Amazon Prime Video, and Disney+ now reach over two-thirds (68%) of UK households, with platforms like YouTube accounting for 71.98% of online video visits.
• Highly Engaged Audiences: Viewers spend significant time streaming—adults average 4 hours 31 minutes of content daily, with younger audiences (4-15 and 16-24) spending over an hour a day on video-sharing platforms.
• Targeted and Data-Driven: Streaming platforms offer sophisticated targeting based on age, location, interests, and viewing habits, ensuring brand messages reach the most relevant audiences.
• Diverse Demographics: Advertising campaigns can tap into a wide range of age groups and income brackets. Viewers are relatively evenly spread across 18-64, with strong engagement from high- and medium-income households.
• High Brand Awareness: Platforms like Netflix (96% recognition), Amazon Prime Video (94%), and YouTube Premium (91%) offer advertisers high visibility and credibility.
• Premium Content Alignment: Brands can align with high-quality, original, and popular content, increasing perceived value and trust.
• Multi-Device Access: Audiences stream across devices (TV, mobile, laptop), increasing brand exposure in different contexts and moments.
• Cost Efficiency and Flexible Formats: Digital streaming ads can be more cost-effective and measurable than traditional TV, with options ranging from pre-roll video to influencer sponsorships and branded content.
• Binge and Event Viewing: Viewers often consume multiple episodes or watch live events (such as esports or Twitch streams), giving brands repeated exposure in a single session.
• Innovation and Creativity: Ad formats can be interactive or integrated with content, allowing unique brand experiences and native advertising opportunities.