Bauer uses first-party data from over 50 major radio and publishing brands (like Absolute, KISS, Magic Radio, Grazia, Empire) to offer targeted digital audio advertising.

Data Collection & Segmentation

• Collects demographic and browsing data from logged-in users across brands

• Analyses data to create detailed user profiles and unique audience segments

• Segments include interests and intent groups (motors, sports, parents, money saving, shoppers, wellness, trades, holidays, entertainment, fitness, etc.)

• Advertisers target segments directly, not just by brands

Advertising Product Features

• Digital audio ad formats: instream, podcasts, interactive, and dynamic creative options

• Campaigns use smart contextual and location targeting

• Dynamic Creative Optimisation (DCO) adapts ads to weather, time, location

• Contextual targeting leverages user behaviour data (commuting, shopping, home & work, etc.)

Measurement & Reporting

• Audio Pixel tracks listener conversions by matching ad listeners to website visits via tracking code

• Delivers transparent, trackable reports: impressions, unique users, listen-through rates, device and station breakdown, website conversions

Audience Segments (examples)

• Extensive segments by age, gender, social grade, interests (sports, tech, fashion, parenting, music, fitness, travel, finance, shopping), and brand affinity (mobile brands, ISPs, retailers)

• Segments ordered by available ad inventory size

• Includes lifestyle and intent groups such as commuters, gamers, podcast listeners, home improvers, charity conscious, and more.