In September 2025, Amazon and Netflix formed a groundbreaking partnership, allowing advertisers to purchase Netflix’s ad-supported inventory via Amazon’s Demand-Side Platform (DSP) starting in Q4 2025.  Bookmyadvert enables brands to access Netflix audiences with greater ease, leveraging Amazon’s targeting data to deliver more relevant ads.

What is Amazon DSP?  We have an Amazon DSP is a platform that enables marketers to programmatically buy ad space across digital channels including websites, mobile apps, and connected TV (CTV).

Significance of the Partnership:

• Simplified access: Advertisers can now buy Netflix ads programmatically through a single platform, streamlining what was previously a fragmented process.

• Consolidated inventory: Through Amazon DSP, Netflix’s premium ad inventory becomes more easily accessible, helping brands reach a large and engaged streaming audience.

• Enhanced targeting: Advertisers gain the advantage of Amazon’s vast data resources to finely tune their audience targeting on Netflix.

• Strategic advantage: This collaboration positions Amazon as a central player in streaming advertising, consolidating major premium inventory under one platform.

Who Benefits?

• Advertisers: They get easier access, improved targeting, and potentially more efficient ad buying by leveraging Amazon’s data and possible DSP discounts.

• Netflix: Gains increased revenue from its ad-supported tier by tapping into Amazon’s large advertiser base and simplifying ad sales.

• Amazon: Strengthens its position as a leader in programmatic streaming advertising by integrating Netflix’s premium inventory.

This partnership marks a significant shift in the digital advertising landscape, making programmatic ad buying across major streaming services simpler and more effective than ever.