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ITVX PAUSE ADS TV Advertising Costs - 7 pence per view

Showcase your brand with a static billboard poster on the big screen—right when viewers hit pause! Refine your reach to your ideal audience by Context, Region, Gender, Age and Viewing Habit.

A game-changing way to connect with viewers like never before! When audiences pause their favourite shows, they’ll see your bold, targeted billboard—front and centre.

Unlock the Power of Pause Ads on ITVX!

When viewers pause their favourite shows, they’ll see a captivating billboard tailored just for them. This is your chance to connect in a unique, memorable way.

Why Choose Pause Ads?

  • Elevated Exposure: Command attention on the big screen.

  • Uninterrupted Visibility: Your ad is front and centre—no distractions.

  • Amplified Reach: Extend campaigns with compelling calls to action.

  • Effortless Integration: Repurpose existing content with ease.

  • Precision Targeting: Reach registered viewers and align with trending content.

Key Stats

  • 3.9 minutes: Average pause time to engage your audience.

  • 96% engagement: Most viewers keep the ad visible.

  • 60% longer pauses: Over a minute of connection time.

How to Use Pause Ads

  • Interactive Call to Action: QR codes, offers, or prompts.

  • Memorable Branding: Fun, engaging, and instantly recognisable.

  • Targeted Messaging: Test different creatives for each audience segment.

Ready to transform your advertising strategy in an innovative, engaging way?
Complete the form with your target selections to launch your targeted campaign today.


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